The moment you took that brave step into running your own business, you already knew that you’d be dipping your toes in various waters – marketing being one of the bigger pools.
The good news is that social media is your best (and free) ally for this. When you produce valuable content on a regular basis, you attract a bigger number of potential clients.
But what classifies as valuable content? Here are some social media post ideas for accountants and bookkeepers you can use to rock your online presence:
10 social media post ideas for accountants
The good old tips and tricks. Probably the most basic, yet most valuable of them all. This type of post is arguably the most popular among social media post ideas for accountants because it’s the best way to really flaunt your accounting/bookkeeping expertise.
For example, be regular in sharing important tax updates or any other information your clients don’t know. You can also give advice on Quickbooks, or even tax due date reminders. If you’re feeling especially noble, throw in an infographic for your audience or some type of tutorial.
Whatever you decide to include in your hacks, make sure it’s something your existing AND potential clients would like to know about.
What’s new, industry?
Stalk organizations, sites, and associations like Millenials stalk Black Friday discounts. The moment something new and juicy comes out of relevant sources, be among the first to share it on social media. People will get their news, and you’ll be the expert who is on top of their game – it’s a win-win scenario.
And if that’s not enough to convince you, check out Statista’s survey on the importance of social media for sharing news.
You can also go a bit deeper and actually give your own insight on the happenings. People love reading opinions, and as long as you keep it professional, that’s how you’ll be seen by potential clients – a professional who knows their industry inside and out.
Here are some important websites to use as industry news sources:
Answer me this
Other social media post ideas for accountants include answering frequently asked questions. These usually come from your own audience and it’s a great way to make them feel important. Pay attention to their worries, what they want to know – basically the questions they ask.
Or if you’re still at the beginning stage of your business and your audience is too small for you to be scooping up questions – Google always comes to the rescue (unless God forbid, there’s a power shortage). Check out our article on inbound marketing to learn more about creating effective strategies.
Pro Tip: Draw inspiration from interaction with colleagues. Think about the discussions you’ve had about a certain issue and provide a valuable answer.
Words to make ’em smarter
Reading relevant literature is one of those social media tips for bookkeepers or accountants which both you and your audience can benefit from. Recommend literature that you enjoy reading yourself. We’re not talking about War and Peace here, but texts related to your niche.
For better effect, share articles or short books, maybe even some blogs – anything that’s easily digestible and won’t take up too much of your audience’s time. Since the average person spends 2 hours and 25 minutes on social media daily, your goal is to raise interest by quick education.
If you’re not taking the time to unwind even for 10 minutes during your workday, consequences will arrive sooner than later – that’s a fact. We know it, hopefully, you know it, and now it’s time for your audience to know it.
Include a day where you share good practices for physical and mental wellbeing. Working at the desk all day long can bring some serious health issues, so why not share some tips for stretching? You can share videos or lists of exercises that are specifically intended for people who work sitting in front of a computer most of the time.
Don’t forget the mind too – share a video on meditation or mindfulness. Sometimes, even the simplest motivational quote will do, especially if it comes from an established figure in the field.
Happy client makes for an accounting giant
Testimonials are evergreen content when it comes to establishing your skills and knowledge. The more clients you’ve made happy, the bigger your business will grow. We’re not talking about bragging here, but what’s the point of providing a great service, if nobody knows about it?
Sharing reviews from satisfied customers is an excellent way to prove your skills, while not sounding too much like a salesperson whose word the prospects must take for it.
Vote, vote, vote
Everybody loves polls, they’re super easy to make, and they drive massive engagement. Most social media allow you to create any type of poll you want, so make sure you use that feature.
One piece of advice, though: As a business owner, you don’t want to focus on polls which cereal makes for the best breakfast. You should use polls to measure your clients’ wishes and needs.
For example, create a poll to understand which type of your content resonates best with your audience. Or post a question related to retiring plans or property tax issues – anything that will give you insight and information on your prospects and how to serve them best.
Sneakpeek into the personal
We’re all humans – all of us have our personal lives no matter how much we push our professional ones to the forefront. And that is just fine. Showing that you are just like everyone else in your audience is a great asset you can implement as your social media post idea.
But be careful with this one, there’s a thin line between showing a glimpse of your personal life and just going full “look at my new underwear” mode. Sharing photos from birthdays or your pets is not only fine but encouraged. Also, some anecdote or funny event resonates well with people.
Away from the spotlight
Show that you are humble. Share posts where you praise a colleague for a job well done. This will not only create respect from your audience but will improve or strengthen your relationship with that colleague.
But what if you’re running a one-(wo)man show? It’s easy – give kudos to other successful peers or people you admire. You don’t have to know them personally, it’s enough to be familiar with their work.
A break from accounting
Who says that we accountants are only facts and figures? Yes, we’re drop-dead precise and analytical, but that doesn’t mean we don’t know fun. Everyone needs a break once in a while, and we’re not any different.
A great way to create fun and excitement is to share some puzzles or quizzes on your social media accounts. It can be something simple like a crossword puzzle with accounting terms or a word scramble. You can even share a mystery puzzle with some clues and encourage your audience to participate.
Pro Tip: Try to insert some humor through funny quotes or accounting-related anecdotes. Break the stereotype that accountants and bookkeepers are serious, non-funny people. Read this article for more help on your content.
These social media post ideas for accountants and bookkeepers are by far the only ones you can use. Think of them as the basics, but feel free to use whatever you think will draw more prospects in.
It’s not always easy to stay on top of your social media accounts. Thankfully, there are people who regularly spend their time creating strategies, so you don’t have to. Contact us to see how we can optimize your business social-media style!