Running your own business sure is no peach. Doing the actual service is only half of the plate – marketing that service is a whole new business on its own.
But plates don’t have to be filled only with yucky food (sorry, broccoli, we still love you). With everything going digital, today it’s much easier to run a marketing campaign without the pains of breaking bank.
That being said, there’s no time sweeter than Now to use the marketing ideas for accountants we’ve prepared for you to grow your practice in the new year.
Let’s get started.
1. Content marketing ideas for accountants
Content marketing is the core idea behind every modern marketing strategy for accountants or any other business for that matter.
Its only catch is that you need to be consistent in it and create content of high value to your audience.
If you consider that 47% of clients read 3 to 5 pieces of content before they make a decision on purchasing, you can say that content marketing is a pretty safe bet.
Here are some of the basic types of content you should master to effectively promote your accounting business:
· Blog on your website
Assuming you already have a professional website, you need to level it up by creating quality blog articles related to your niche.
Your blog section should cover topics relevant to your potential clients. Don’t make it personal and for the love of Odin, do not copy somebody else’s posts.
Try to think about the pain points of your customers – what problems they have, how can you help solve them, etc. Pick one issue or a question per blog, and you’ll be covered for the week.
With that said – the optimal frequency of posting a blog is around 1 blog post per week. It’s enough content to satisfy your readers and it won’t overwhelm you – you’ll have plenty of time to do your primary work.
· E-mail newsletter
An e-mail newsletter is a great option to get to know your prospects on a more personal level. It’s practically second base in your marketing plan – they come to your website, they read the blog, want to learn more, so they subscribe to your newsletter.
According to Statista, an astounding 86% of respondents in the U.S. stated that e-mail newsletters were a vital connection between their brand and their clients.
Plus, they get to interact with you personally. This is an advantage because this way you can get first-hand information on what their needs or problems are, and there you go – an open door to your offer, or at least a topic for your next blog.
Just make sure not to bomb them every other day with e-mails. Your best option is to make the newsletter weekly or bi-weekly.
· Video creation
Some people might not be comfortable with this type of content creation – and it’s perfectly understandable. Putting your face in front of a camera and talking to the whole virtual space is not everybody’s cup of tea.
Don’t worry, the rest of the marketing ideas for accountants are perfectly enough and you can grow your business even without creating video content.
But if you do feel brave enough and it’s not that big of a deal for you – we say, GO FOR IT!
It doesn’t have to be directed by Ridley Scott – do it with your phone, it doesn’t matter. What matters is that the content you provide is a practical solution that can be easily implemented.
And don’t make it long – a minute is enough.
You can talk about tax increases, or cloud software recommendations, or tips and tricks from your trade – anything that will help your audience with their accounting or bookkeeping.
2. Social media
Social media are a whole different level – they’re THE place where your prospective clients hang out the most, so you better ace your social media game.
For sure you’re already on them yourself – but is your business on as well?
We suggest you use the two biggest pools of prospects: Facebook and LinkedIn.
Also, Instagram is growing pretty fast as a marketing tool. Social Examiner’s report says that it’s even becoming the second most important platform for marketing – so you might want to ta pinto that as well.
Remember to keep it professional, though.
Most of what you post on your social media should be related to your niche: news from the accounting industry, what’s new in your own firm, maybe a good review from clients – you get it.
But it doesn’t stop there. If you want engagement from others, you have to engage in other people’s posts as well.
Share or just comment on relevant posts – even a simple like is good for engagement.
Now the tech stuff.
Although SEO is a big part of content creation, it’s not content per se.
It’s rather an optimization tool for your content. A very important optimization tool. In fact, it’s so important that it has its own branch that specializes only in local businesses.
Why do you need SEO? Because it helps Google find you. Why Google? Because 92.42% of the search engine market belongs to Google.
SEO best works in the hands of an expert (humbly offering ourselves on a plate here), but there are a few joints you can fasten on your own.
· Use keywords
This goes both for your blog articles and your website copy. Keywords make search engines i.e. ideal clients find you easier – they are the ones that define your business in a nutshell.
· Divide content with headings and subheadings
This tip works especially well when you include your main keyword in the headings.
The division also helps for clarification and it makes the content easier to read – which means people won’t get scared by that big lump of words and run for the hills (a competitor’s site, that is).
· Use outbound links
Linking to other relevant and credible websites increases your credibility as a reliable source as well.
Do some research, check what websites you can cite in your own blog, and link to their relevant data.
Just remember to check their posting date – if the article dates from 2008, it’s doubtful it can do you any good on any level.
Social media already cover one part of your networking.
But if there’s another step to bring you higher and closer to your goals, always climb that step.
In networking terms, that means showing up (even virtually). Attend events and business gatherings like conventions or trade shows. You can even participate as a speaker or lecturer.
Another way to use networking is to gang up with influencers in your field.
Be a guest on their podcasts, or write a guest blog for their website. That way you gain new leads from their audience and if an established player already collaborates with you, your credibility will grow.
5. Do free PR for your business
Get in the news by doing good for your community. Local charities are always a good choice – doing actual good, connecting with the community – these are an excellent way to show your humane side.
And people love working with humanitarians. Forbes says that brands with a positive impact on society are more likely to get more customers.
If you can’t do it on your own, team up with other businesses that share your passion. You can even arrange events for donations or fundraisers or simply sponsor them.
PR doesn’t have to be only about marketing your brand. If you combine it with issues that matter to your community, you’ll have much better success in getting potential clients.
Marketing ideas for accountants that actually work
A marketing strategy for accountants doesn’t have to be hard. Nor expensive. All it takes is a bit of dedication and discipline.
All of the marketing ideas for accountants and bookkeepers given here are easily applicable, no matter what your specific accounting niche is.
We can help with the most difficult parts – the easier ones are up to you.
Send us a message to see how we can improve your brand image – or build you one if you’re still undecided.